ARTISTRY
ART DIRECTION
VISUALISATION

 
 

I have extensive experience in designing visual brands and art directing photoshoots within the world of fashion and lifestyle. I educated as a graphic designer at Designskolen in Kolding / Denmark.

I always had a strong passion for fashion and was soon appointed art director for IC Companys, a Danish fashion house, where I was creative responsible for developing marketing activities locally and internationally, leading photoshoots and designing the graphic identity season after season – for the ‘‘Part Two’’ brand amongst others.

I have been creating brand design for brands like Molo kids. I designed the distinct visual universe and creative edge for Molo kids and I am proud to be a part of Molo’s joy ride today by art directing the seasonal campaigns.

Other brandnames on my roster include A MONDAY in Copenhagen, Matinique, Inwear, M&S, Only/Bestseller, Jackpot girls and Cottonfield boys. For NEXT and SDG / Littlewoods  I have art directed photoshoots all over the world. My job is to advise conceptually, to art direct on photo shoots and to ad my touch to marketing campaigns.

I have travelled extensively and done photoshoots almost
everywhere – and under nearly every condition.
In the UK I have served duty as a creative and visual design advisor to the management, the designers, the graphic department and the external advertising agency in rebranding processes.

I nourish Hooligans Magazine creatively and conceptually taking role as the Branding director. An amazing platform with such great potential. We run the magazine through the internet from 3 corners of the world.

Being a natural team player I come to every job with respect and an open focused mind. In my opinion every brand is unique: ‘‘Part of every great brand is the people behind it. When agency, client and crew work together, that´s when the magic happens. That´s when the world of the brand opens up and gets bigger and better’’.